by Bruce Turkel | Mar 9, 2020 | Branding, Keynote speaking
The Coffee Shop: I stopped on the way to the airport and saw a friend of mine in a local coffee shop. I was heading over to say hello when he erupted in a huge wet sneeze. I walked away and didn’t shake his hand when I saw him over by the cash register when I was...
by Bruce Turkel | Feb 10, 2020 | Leadership
Accounting for Accountability Just about a year ago, my daughter Aliana relocated from Washington DC to Los Angeles. I had recently sold my business and had newly minted free time on my hands. Plus, I had a great keynote speaker gig scheduled in Anaheim, California,...
by marketing.bruceturkel | Dec 4, 2019 | Branding, Building Brand Value
The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
by marketing.bruceturkel | Nov 6, 2019 | Branding, Building Brand Value
Buying and Selling. Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and his accessories — tie, cufflinks, watch, shoes — were always just...
by marketing.bruceturkel | Jul 10, 2019 | Branding, Building Brand Value
In 1984 IBM’s share price skyrocketed and they were the darling of Wall Street. But ten short years later, IBM lost over $8 billion, the biggest loss in corporate history at the time. In response, the company completely revamped its strategy, moving from a...
