by Bruce Turkel | Jan 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walk around Las Vegas’ Consumer Electronics Show (CES) and one thing starts to stand out — electronics manufacturers and distributors have fully embraced tablet computing. Just a few years after Apple introduced its first iPad, it seems as if every single company has...
by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | Jul 21, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and he always got his accessories – tie, cufflinks, watch, shoes – just right. So imagine...
by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you thought...
by Bruce Turkel | Jan 13, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Q: When is the best time to plant an oak tree? A: Twenty years ago. Or today. Happy New Year! 2015 is a brand new year and we’re right in the middle of New Year’s resolution month. That means not enough time has gone by to break the resolutions you’ve already made and...
