by Bruce Turkel | Feb 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Sometime between World War II and The Korean War, private first class Leonard NMI Turkel was returning a truck to the Pensacola Air Force base when he misunderestimated a blind curve and swerved off the road. Although the private was adept at driving trucks from his...
by Bruce Turkel | Sep 28, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I need three hundred thousand dollars. Come to think of it, maybe I need half a million dollars. I’m not really sure. I just know I have to own Singer Vehicle Design’s restored, reimagined, and reborn Porsche 911 and that’s about what they cost. The price is variable...
by Bruce Turkel | Oct 8, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you remember the first time you rode a bike by yourself? I remember when I did. I hopped up on the shiny blue two-wheeler I got for my birthday, and my dad ran alongside me holding onto the saddle while I furiously pumped my legs and struggled to control the...
by Bruce Turkel | Jun 18, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar...
by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
