Lions and Tigers and Plane Wrecks, Oh My.

Phil Falcone, a twenty-first century hedge fund manager, is making a three billion dollar bet on LightSquared, his new wireless network. According to his website, LightSquared “will deploy an open wireless broadband network using a technology called Long Term...

Dying To Be In Facebook

Has anyone else noticed the recent rash of Millennials hurting themselves or dying preventable deaths falling off of waterfalls, mountains, and bridges? A 26-year old from San Ramon “…hiked with three other people to the peak of Half Dome. She fell 600 feet to her...

Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...

The Simple Power of Delight.

My friend and super-talented art director and illustrator, Soren Thieleman, sent me this text the other morning: “Good morning Bruce. I’m at a small café in Lauderdale-By-The-Sea and the door handle put a smile on my face. I haven’t tasted the food or had a sip of...

Branding Island Style.

Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....
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