by Bruce Turkel | May 10, 2011 | Uncategorized
Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...
by Bruce Turkel | Mar 28, 2011 | Uncategorized
We’ve all heard the lies:“The Mercedes is paid for.” “I’ll call you in the morning.” “I’m from the IRS and I’m here to help.” “You may already be a winner.” But lately, thanks to the brave new world of online marketing, I’ve heard five new ones that are worth...
by Bruce Turkel | Mar 20, 2011 | Uncategorized
I’ve been lucky enough to meet lots of you at the different conferences and presentations I speak at every year. Because I spend so much time travelling to and from the speeches, I spend an inordinate amount of time on airplanes. Because I don’t like to waste time on...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
by Bruce Turkel | Jan 17, 2011 | Uncategorized
Sitting in an airplane on my way to speak at the National Speakers Association Keynote Lab and mainlining my daily fix of The New York Times, I came across an advertising article by my friend Stuart Elliott titled “The Game Plan? Returning to What Works.” Elliott...
