by Bruce Turkel | Dec 2, 2007 | Uncategorized
The London-based branding design company, Enterprise IG, part of the WPP Group, decided it was time to change their name and logo. Their solution is “The Brand Union. Those of you who are students of logo design have seen lots of examples where letters are replaced by...
by Bruce Turkel | Sep 24, 2007 | Uncategorized
VIA The Boston GlobeKraft Group investing $10m in a Net start-up, Matchmine Firm aims to track users’ tastes, help ads be more on target By Carolyn Y. Johnson, Globe Staff | September 21, 2007 NEEDHAM – The Kraft Group, best known for its investments in...
by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | Jun 1, 2007 | Branding
Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts. VIA Advertising Age
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
