by Bruce Turkel | Sep 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Do You Know What You Want? Many people consider George Jones the greatest and most influential country music singer of all time. Sadly for Jones, his on-stage and on-record abilities didn’t necessarily translate to the rest of his life. Jones...
by Bruce Turkel | Sep 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. My Favorite Jimmy Buffett Story. If you grew up in South Florida when I did, Jimmy Buffett was simply a part of your life. My dad was a big folk music fan and had two of Buffett’s albums, A White Sport Coat and a Pink Crustacean and Living...
by Bruce Turkel | Aug 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Steal Smart Each week I receive a blog on direct marketing by industry maven Denny Hatch. Hatch’s posts are packed with practical, proven ideas that improve my outreach efforts. Chances are, you’ve been entranced by some of the techniques I...
by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out of the...
by Bruce Turkel | Jul 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Customer Service. Less than 20 years ago, the key to selling yourself and demonstrating good customer service was to promote how great you were. After all, if you didn’t blow your own horn, who would? Selling yourself was the only way anyone...