by Bruce Turkel | Nov 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you remember the first time you ate sushi? I’m not talking about after the Japanese cuisine became a common choice in cities and suburbs but when sushi was still an oddity in the US and you were still a bit squeamish. “What??!! Eat uncooked fish? Me? Are you...
by Bruce Turkel | Sep 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
SPOCMy mortgage company made a mistake. For some reason they did not have record of my windstorm insurance certificate on file and went out and bought windstorm insurance for me. As you can imagine, windstorm insurance is very important in South Florida where we’ve...
by Bruce Turkel | Sep 14, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today I had lunch in a local Vietnamese restaurant with a childhood buddy who runs a very successful education practice. Simply put, he researches and recommends colleges and therapeutic programs to parents looking for the best educational opportunities for their...
by Bruce Turkel | Sep 8, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you have a business idea that you think about incessantly? Do you noodle it around until you’ve looked at it from every possible angle? Do you obsess over every detail, agonize over every possible eventuality? Or maybe you already run a business or a division or a...
by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...