by Bruce Turkel | Jun 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Salesmen, Con Artists, and Holy Rollers My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business. I’ve excerpted some of his predictions here: “The global economy is more...
by Bruce Turkel | Jun 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Sales Made Easy – My Four-Word Rules For Sales Success—12 in a series. When I ran my branding firm, our creative director, Soren, was a very talented polyglot. In addition to his native Danish, Soren spoke fluent English, French, and...
by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
