by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
by Bruce Turkel | Aug 15, 2018 | Bruce Turkel
Last week there was an article in The New York Times by contributing opinion writer Margaret Renkl titled, “The Gift of Menopause.” Granted, no matter how sensitive I try to be to the daily experiences of my wife and other women in my life, I cannot truly understand...
by Bruce Turkel | Apr 25, 2018 | Branding, Marketing & Advertising
Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written and...
by Bruce Turkel | Jan 9, 2018 | Branding, Keynote speaking, Leadership, Marketing & Advertising
The Evolution of the Species.I have a very good friend who has a very specific business problem. Each time I spend time with them they talk about this issue. Each time they complain, they complain about this issue. And each time they do, they point out the same cause...
by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I...
