Distribution platforms challenge Hollywood

Technology is forcing Hollywood to move beyond its traditional distribution channels of movie, television and more recently the Internet, to more diverse offerings, including wireless. This fact was highlighted at last week’s Digital Hollywood conference where...

Branding Destinations

It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.A few weeks ago I wrote about...

What’s Second Life All About, Anyway?

Since I’ve posted the stories about Costa Cruise Lines introducing their latest ship online, so many people have asked me about Second Life that I thought an explanation was in order. My brother Doug turned me on to a great intro article Entrepreneur.com just...

More on Costa Cruise Lines’ Second Life Debut

Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
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