by Bruce Turkel | Dec 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Scratches, scrapes, scars, and scuffs Regular readers of this blog know I'm an unabashed car fanatic. A good buddy of mine (whose passions run to full-bodied cabernets) once told me, “I've never met a wine I didn't love for some...
by Bruce Turkel | Nov 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Value of Diplomacy I was traveling from one speaking gig in Michigan to another at a rustic resort in upstate Wisconsin. The quick flight between the speech venues was from one tiny regional airport to another. We passengers were...
by Bruce Turkel | Nov 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do You Want What You Say You Want? A friend of mine (let's call her Lauren) runs a successful design firm in a large West Coast city. Lauren's wife, a renowned physician, is a few years older and retired last year after enjoying the...
by Bruce Turkel | Aug 9, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. How To Save A Life My friend Thomas Cantrell went to Florida a few weeks ago and left with a tan and a life lesson on how to save a life. Thomas saved the life of a young woman who was drowning. He also saved her dad, who was trying to...
by Bruce Turkel | Jul 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Customer Service. Less than 20 years ago, the key to selling yourself and demonstrating good customer service was to promote how great you were. After all, if you didn't blow your own horn, who would? Selling yourself was the only way anyone...