by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.” “Sure...
by Bruce Turkel | Jun 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Value of branding.While I try to maintain this discussion on the powerful value of branding, some days I simply don’t have anything to write about. It doesn’t happen often, mind you. But now that I’ve religiously posted at least one blog post every week since 2007...
by Bruce Turkel | Feb 2, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It is said that if the only tool you have is a hammer, every solution looks like a nail. That suggests that as a branding guy I would look to answer questions and solve problems through a prism of branding and marketing know-how. If we can take our partisan hats off...
by Bruce Turkel | Nov 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
By now you’ve probably seen the Emirates video. In it Jetman Dubai pilots Yves Rossy and Vince Reffet fly alongside an Emirates A380 airliner. If you haven’t watched the Emirates video yet, click HERE. It’s exciting and dramatic. In fact, it’s so good it looks fake....
by Bruce Turkel | Nov 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you remember the first time you ate sushi? I’m not talking about after the Japanese cuisine became a common choice in cities and suburbs but when sushi was still an oddity in the US and you were still a bit squeamish. “What??!! Eat uncooked fish? Me? Are you...
