by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science Monitor...
by Bruce Turkel | Aug 19, 2008 | Uncategorized
While Hurricane Fay was threatening our houses in the Keys and Miami, I packed my bags for a trip to VisitFlorida’s Florida Governor’s Conference on Tourism at the Rosen Shingle Creek Resort in Orlando. My wife pointed out that I’d also been out of town for the...
by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
by Bruce Turkel | Mar 20, 2008 | Uncategorized
Those of you who know how much I travel also know that I’m pretty compulsive about what I take with me — after all, I believe there’s only two kinds of luggage: Carry on and Lost. So when Doug Hanks called me for an interview for his “On The...
by Bruce Turkel | Mar 18, 2008 | Uncategorized
VIA NYT First came the kiosk, a strange addition to airport terminals when Continental Airlines began offering it as a check-in option in 1995. It was followed by Web check-in, introduced by Alaska Airlines in 1999. Now, with 80 percent of passengers using these...
