by marketing.bruceturkel | Apr 3, 2019 | All About Them, Branding, Marketing & Advertising
How often have you left a negotiation or a personal meeting and thought you’d like to be a fly on the wall and hear what’s going on when you’re not there? Of course, it’s always been a reality for famous people. For example, when they act in a show or play a concert...
by marketing.bruceturkel | Mar 6, 2019 | Branding, Building Brand Value
Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a world...
by Bruce Turkel | Nov 28, 2018 | Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the...
by Bruce Turkel | Sep 26, 2018 | Bruce Turkel, Building Brand Value
There are a lot of reasons why I don’t ever check my bags when I get on a flight: First, I believe that there are only two kinds of luggage; carry-on and lost. Case in point, Gloria and I attended an over-the-top 50th birthday party in Austria that included a...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
