by Bruce Turkel | Nov 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do You Want What You Say You Want? A friend of mine (let’s call her Lauren) runs a successful design firm in a large West Coast city. Lauren’s wife, a renowned physician, is a few years older and retired last year after...
by Bruce Turkel | Nov 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Writers Block. Have you ever suffered from writers block? It’s that awful feeling you get when you can’t seem to put two words together in a coherent sentence, even though you have a deadline to meet or something that needs to...
by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You’re driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you’ve already consumed...
by Bruce Turkel | Oct 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Are You Lucky or Unlucky? We are all aware of the lucky things that have happened to us. And chances are, we’re even more aware of all the unlucky things that have happened to us. But we’re unaware of the things that have not...
by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents’ restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by...
