by Bruce Turkel | Aug 2, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling YourselfBefore the Internet, selling yourself by saying how great you were was a terrific way to market your business. If you didn’t blow your horn, who would? And unless you had an enormous marketing budget and could afford a robust advertising campaign,...
by Bruce Turkel | Jul 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Believe In Your BrandI’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s...
by Bruce Turkel | Jun 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Value of branding.While I try to maintain this discussion on the powerful value of branding, some days I simply don’t have anything to write about. It doesn’t happen often, mind you. But now that I’ve religiously posted at least one blog post every week since 2007...
by Bruce Turkel | Jun 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Motivation – Do You Know Yours? We’ve spent a lot of time talking about brands and how to build them. What I’m finding is that in order to create a good brand for our clients, we find it important to understand their brand motivation. In other words, why do so...
by Bruce Turkel | Jun 7, 2016 | Uncategorized
How My Brand Can Help Your Brand I’ve got some great news for both of us. My fifth book, All About Them, is on press and will officially release on August 16 from Da Capo Press. YOU are a big part of this book which is why I’m sharing the news with you on my blog. All...