by Bruce Turkel | Jun 1, 2007 | Branding
JWT Toronto reminds men that 92% of guys SAY they washed their hands but 34% were lying! More at washyourhands.tv
by Bruce Turkel | May 30, 2007 | Branding
The Geico cavemen have become popular enough they’ve become the subject of a show. NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing...
by Bruce Turkel | May 24, 2007 | Branding
It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.A few weeks ago I wrote about...
by Bruce Turkel | May 23, 2007 | Branding
Since I’ve posted the stories about Costa Cruise Lines introducing their latest ship online, so many people have asked me about Second Life that I thought an explanation was in order. My brother Doug turned me on to a great intro article Entrepreneur.com just...
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
by Bruce Turkel | May 22, 2007 | Branding
Costa Cruise Line held the inauguration of their newest ship, The Serena, over the weekend. What’s cool is that they did a simultaneous virtual inauguration on Second Life. And from what we saw, tons of people (Avatars) showed up. The DJ party in the disco was...
