by Bruce Turkel | Mar 30, 2007 | Branding, Bruce Turkel, Marketing & Advertising
Have you seen Australia’s new tourism campaign — So Where The Bloody Hell Are You? If you live in Dubai, Singapore or Canada you probably won’t. That’s because those countries censored the ad for three different reasons. Canada doesn’t...
by Bruce Turkel | Mar 21, 2007 | Branding, Marketing & Advertising
We sell Miami as the hippest, hottest, most fashion-conscious place in the world, using beautiful models dressed in beyond trendy fashions enjoying themselves in a variety of uniquely Miami settings. And it works — over the last three years Smith Travel has...
by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
by Bruce Turkel | Feb 15, 2007 | Branding, Marketing & Advertising
6. All Five Senses. Human beings are hard-wired to respond to visual and verbal stimuli. But human beings are also armed with three other senses (taste, touch, and smell) that can all be called upon to evoke an emotional response. Perhaps a certain color or phrase...
by Bruce Turkel | Feb 14, 2007 | Branding, Bruce Turkel, Marketing & Advertising
3. Make It Simple. How many times have you seen an ad and walked away thinking, “What on earth were they talking about? ” If the message isn’t to the point, consumers simply won’t take the time to figure it out. They have much better ways to spend their time.Of...
by Bruce Turkel | Feb 8, 2007 | Branding, Marketing & Advertising
1. All About Them. Your consumer is your first priority. What do you know about them? What don’t you know? What motivates them? What keeps them up at night? The answers to these questions all come from understanding your consumer—their motivations, their lifestyle,...
