Disney to partner with US State Department

The United States exports culture and branding yet we’ve never marketed our own country very well. We never tell our great story and instead let visitors get all the bad news from the media. Now the State Department has contracted Disney to create Walt Disney Co.’s...

The New Second LIfe?

Second Life may be on second life support but there’s a new contender in the wings. Believe it or not, Barbie Girls is on the way to becoming the one of the largest virtual communities in the world. Second Life took over three years to reach one million users....

Is Seeing Believing?

Click on the photo above to take a quick look at this video of retouched photographs and think about how this affects the world of brand marketing.

Whatever happened to names like Sam and Debbie?

Naming a baby can be similar to branding a product: Parents want their children to stand out without being too trendy. Who would have thought that consulting businesses have sprung up to help stressed-out parents name their little darlings? Read more.
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