by Bruce Turkel | May 2, 2007 | Branding
We spend our lives marketing the travel industry and destinations and yet it was my client, Bill Talbert, the president of the Greater Miami Convention and Visitors Bureau who showed me this genius bit of architecture that was hidden in plain view. Why EVERY hotel...
by Bruce Turkel | May 2, 2007 | Branding
Because I fly so much, I’ve mostly gotten over my fear of flying. But I also sit next to lots of people who are still concerned. This article VIA Daily Candy is for them: You’d love to visit Bucharest. And Beijing. Oh — and Bahia. Too bad...
by Bruce Turkel | Apr 29, 2007 | Branding
Some of the most memorable and effective advertising happens when the creators use the medium itself to transmit their message. These international examples, collected on the web, show us that creativity can transform shopping bags, billboards, bus doors and even...
by Bruce Turkel | Apr 26, 2007 | Branding
In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
by Bruce Turkel | Apr 23, 2007 | Branding
Did you know Walt Disney World is 80 times larger than the nation of Monaco? Did you know that only 7,100 acres of Disney’s total 30,000 is developed? Do you know how Walt Disney purchased 27,000 acres without anyone noticing? Neither did I, until I read Louis...
