by Bruce Turkel | Jul 6, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Are you familiar with Cargo Cults? These groups of islanders were first noted in the South Pacific after their contact with allied military forces during WWII. The concept of Cargo Cults explains the reactions that isolated, pre-industrial island cultures that...
by Bruce Turkel | Jun 29, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Click HERE if you’d rather watch the video. From a coaching client whom I’ve been helping with her business: “Dear Bruce, A few days ago I got a call from a potential client. They were referred by someone whose name I did not recognize. That person...
by Bruce Turkel | Jun 22, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Click HERE if you’d rather watch the video. What would you do if you weren’t doing what you’re doing? And what would it take for you to do whatever it is that you’d rather be doing? I was working with someone in one of my Strategic...
by Bruce Turkel | Jun 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What have you heard about Milli Vanilli singer John Davis dying after a struggle with COVID? How about the United States Postal Service apps that provide direct links to sex traffickers? Or maybe you read about the...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much...
by Bruce Turkel | Jun 2, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE if you’d rather watch the video. Think of a time when you felt 100% alive and undistracted – a time when you were really in the zone. Chances are that it was when you were completely focused in the moment on something external; someone on or something...
