by Bruce Turkel | Nov 24, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Do you remember the first time you rode a bicycle all by yourself? I remember when I did. I hoped up on the shiny blue two-wheeler I got for my birthday and my dad grabbed the saddle and ran alongside me while I furiously pumped my legs...
by Bruce Turkel | Nov 16, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. A while back I was traveling with a friend. After some time together, he said something interesting: He said – “You talk to everyone. EVERYONE! And in almost every instance you give them honest and sincere compliments. When they walk...
by Bruce Turkel | Nov 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Quick – what is the first classical music masterpiece that you can think of where you know the title, can name the composer, and can even sing the piece’s main motif or theme? Got it? If you’re like most people I’ve asked, you answer is...
by Bruce Turkel | Oct 25, 2021 | Branding, Bruce Turkel, Is That All There Is?
If you’d rather watch the video, click HERE When I was doing the research and the interviews to write Is That All There Is, I didn’t really know what I would uncover. I wanted to identify what made successful people want to change their lives, how they had gone about...
by Bruce Turkel | Oct 6, 2021 | Branding, Bruce Turkel, Is That All There Is?
Click HERE if you’d rather watch the video. There is a person in my life whom I’m having a hard time understanding and dealing with. I won’t go into the details about who they are or what I find so difficult to deal with because it’s not salient to this conversation...
by Bruce Turkel | Sep 21, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...