by Bruce Turkel | Mar 9, 2021 | Branding, Building Brand Value, Is That All There Is?, Uncategorized
Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly...
by Bruce Turkel | Mar 1, 2021 | Branding, Building Brand Value, Is That All There Is?, Leadership
Bob Dylan’s career has spanned more than 60 years. From 1962’s eponymous album, Bob Dylan to 2020’s Best of the Bootleg Series, Wikipedia says Dylan has released 39 studio albums, 95 singles, 26 notable extended plays, 52 music videos, 12 live...
by Bruce Turkel | Feb 16, 2021 | Branding, Bruce Turkel, Building Brand Value, Uncategorized
Eight years ago Paul Davison was scooping ice cream at SXSW. Today he is a cofounder in Clubhouse, the hottest social media service around. Admit it, after Facebook, LinkedIn, Twitter, TikTok, and Instagram became ubiquitous you didn’t think there could be...
by Bruce Turkel | Feb 12, 2021 | Branding, Building Brand Value, Marketing & Advertising, Sales, Uncategorized
Let’s start from the same supposition shall we? The persuasion business sucks. Think about the last time someone tried to talk you into something – most anything from where you wanted to go to dinner to who you were going to vote for. I think...
by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I’ve watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean:...
by Bruce Turkel | Jan 26, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
I was trying to help someone understand how to use their email system. If you’ve ever been an informal IT coach, you know how frustrating it can be. That’s because it’s so hard to know how much someone else understands and therefore it’s also...
