by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with him...
by Bruce Turkel | May 10, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Are you fully vaxxed yet? Now that more than 30% of American adults have been fully vaccinated, life here slowly seems to be returning to some semblance of normal. Restaurants are filling up, people are...
by Bruce Turkel | May 4, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Do you know who Rachel Hollis is? If so, have you watched her fall from grace? In a nutshell, Hollis is the author of Girl, Wash Your Face, and Girl, Stop Apologizing. Hollis was the...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Mar 30, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising, Uncategorized
Last week (March 20, 2021) marked the first day of spring. And with it came all sorts of new beginnings, both real and metaphorical. Public Health: According to The New York Times, “More than 564 million coronavirus vaccines have been administered worldwide,...
by Bruce Turkel | Feb 16, 2021 | Branding, Bruce Turkel, Building Brand Value, Uncategorized
Eight years ago Paul Davison was scooping ice cream at SXSW. Today he is a cofounder in Clubhouse, the hottest social media service around. Admit it, after Facebook, LinkedIn, Twitter, TikTok, and Instagram became ubiquitous you didn’t think there could be any...
