by Bruce Turkel | Sep 28, 2020 | Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Friends invited us to join them for dinner at their sailing club the other night. Thanks to Coronavirus, the restaurant isn’t open but they’re allowed to bring in food. So we were able to sit by the water and enjoy delicious take-out Thai food while we...
by Bruce Turkel | Sep 7, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
Gloria and I were watching some music awards show where Bruno Mars was performing Amy Winehouse’s song Valerie. During the performance, the horn players were doing a little dance when all of a sudden they jumped up and did a coordinated dance move. Of course...
by Bruce Turkel | Sep 1, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was...
by Bruce Turkel | Aug 10, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Marketing & Advertising
I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My...
by Bruce Turkel | Jun 23, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Don’t Race What You Can’t Replace. When I was in my early 30s, I was finally able to buy my first Porsche Carrera. Before you think I’m showing off, it was a used 911 and the culmination of a lifelong obsession I inherited from my father. And before...
