by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
by marketing.bruceturkel | Jan 15, 2020 | Branding, Bruce Turkel, Building Brand Value
My good buddy Tom Todoroff is one of the leading acting and best keynote speaker coaches in the world. Even though I have no evidence to confirm my hunch, I’m pretty sure that Michael Douglas’ character on the Kominsky Method is based, pretty accurately, on Tom’s...
by marketing.bruceturkel | Aug 14, 2019 | Branding, Bruce Turkel
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person....
by marketing.bruceturkel | Aug 7, 2019 | Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without...
by marketing.bruceturkel | May 29, 2019 | Branding, Bruce Turkel
After finally figuring out he was hopelessly mired in the sticky tar pit, the struggling diplodocus called out to his friend, the triceratops, happily munching reeds at the edge of the glossy black surface: “Hey buddy,” the hapless diplodocus bellowed, “wade on in...
by marketing.bruceturkel | May 8, 2019 | Branding, Bruce Turkel, Building Brand Value
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me from your mailing list.” “Mailing list?” “Delete me from your MAILING LIST?” Is that all...
