by Bruce Turkel | May 26, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Surprises From The MasterMind About ten years ago I heard about a MasterMind that was being created for what I’m calling the “superstar speakers.” It was put together by the top seven or eight money-makers in my industry. I wanted into that club. Badly. Or so I...
by Bruce Turkel | May 22, 2020 | Bruce Turkel, Building Brand Value
My father was an innovative and very successful real estate developer. The Miami Herald called my dad “The Father of Florida Condominiums.” That was because he built the first residential condo in the United States – and the first office condo in the world. As a...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
