by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by Bruce Turkel | Jan 11, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. “What’s the smartest business in the world?” How’s THAT for a catchy headline? Admit it, you opened this blog post simply to find out the answer to the question… What IS the smartest business in the world anyway? If I were a...
by Bruce Turkel | Jan 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. SportsEdTV is an innovative new platform that helps people improve their sports skills. The company produces videos and blogs featuring advice from world-class coaches and athletes – many of whom are world-champions or have coached...
by Bruce Turkel | Dec 28, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Recently a reader of mine sent me a link to an article with the note, “Hey Bruce, why don’t you write this good?” (Click HERE for the direct link or HERE for the Apple News link) The article they shared was from The New Yorker magazine and was titled, “Florida...
by Bruce Turkel | Dec 22, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. For the past 15 years that I’ve been writing this blog, my consistent purpose has been to provide you with information that is Educational, Entertaining, and Enlightening. Education Why educational? When I open a book, a blog, or a...
by Bruce Turkel | Dec 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. I love the end of the year. It’s the time when I can finally clear out my emails, go through all the piles on my desk, review each of my sketchbooks, close out all my To Do lists, balance my accounts, and otherwise streamline my...