by Bruce Turkel | Nov 20, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Recently my very successful speaker friend Bill was invited to do a TED talk. He reached out to me to find out how I had enjoyed the experience and what specific recommendations I might have for him. After answering his questions, I directed him to my TEDx talk so he...
by Bruce Turkel | Nov 14, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Twelve people are sitting around a conference room littered with two days’ worth of empty coffee cups and water bottles, plus enough USB chargers to open an Apple Store. Our Mastermind is coming to an end. We’re busy tying up some loose ends and handing out...
by Bruce Turkel | Nov 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
First, a disclaimer: When I say “my mother” I am not talking about MY mother. When I say “my wife,” I am not talking about MY wife. And when I say “my neighbor,” I am not talking about MY neighbor. They are just examples of people I know whose names have been changed...
by Bruce Turkel | Oct 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Rarified Results of Moving from an Organization to a Destination. A few years before my agency started marketing Miami, Time Magazine featured the city under the headline “Paradise Lost.” In September 2017 Miami International Airport reported record monthly...
by Bruce Turkel | Oct 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Strolling past the Metropolitan Cathedral of Santiago in Chile towards the Mercado Central sends you from the sacred to the secular. The street leading to the giant seafood market is lined with cut-price flea market booths hawking tourist tchotchkes, drinks and snack...
by Bruce Turkel | Oct 10, 2017 | Branding, Keynote speaking, Marketing & Advertising
Two weeks ago I posted a blog about an 82-year old Fireman named Bob and how Hurricane Irma left him homeless. Along with the post I included a link to a GoFundMe site to raise money to help Bob rebuild his home. Although I’ve used social media very successfully to...
