by Bruce Turkel | Jul 14, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
What is an interrobang? Go ahead, I’ll give you a minute to rummage around in the dusty, musty recesses of your brain. Need a clue? Here’s what it’s not… An interrobang is not a new military interrogation technique. It’s not the definition of the whole process of an...
by Bruce Turkel | May 20, 2020 | All About Them, Branding, Building Brand Value
When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit on an alternative...
by Bruce Turkel | May 6, 2020 | All About Them, Building Brand Value
Coronavirus and the Tyranny of Seamlessness. Ironically enough, one of the most important aspects to shooting good video is the audio. I’ve learned that viewers will put up with fuzzy shots or shaky images, but if the sound is bad or hard to hear, they’ll sign off...
by Bruce Turkel | Mar 30, 2020 | Branding
Love In The Time of Choler… Coronavirus One of the fun things I do when I’m up on stage is play the harmonica. I often open my talks by performing Minuet in G by Johann Sebastian Bach followed by a blues number written by Sonnyboy Williamson. Why? Because I want to...
by Bruce Turkel | Feb 6, 2020 | Uncategorized
Troy Hazard drew an XY coordinate diagram on the flip chart in bold, black Magic Marker. He pointed to the lines as he explained the concept of value exchange. Troy was showing his audience of potential public speakers how to price their services and successfully...