by Bruce Turkel | Feb 6, 2020 | Uncategorized
Troy Hazard drew an XY coordinate diagram on the flip chart in bold, black Magic Marker. He pointed to the lines as he explained the concept of value exchange. Troy was showing his audience of potential public speakers how to price their services and successfully...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
by marketing.bruceturkel | Dec 25, 2019 | Branding, Building Brand Value
Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe...
by marketing.bruceturkel | Dec 4, 2019 | Branding, Building Brand Value
The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
by marketing.bruceturkel | Oct 30, 2019 | Branding, Marketing & Advertising
Back in the not-so-distant dark days of Web 1.0, I belonged to a group of entrepreneurs, engineers, and marketing types called The Internet Users Group. We would meet once every couple of months in San Francisco and talk about the emergence of the Internet and what it...
