by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla's Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by Bruce Turkel | Feb 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Blaise Pascal was a mathematician, physicist, inventor, and theologian who wrote “the heart has its reasons, whereof reason knows nothing.” He wrote it way back when in the seventeenth century. Pascal lived in France, so he actually...
by Bruce Turkel | Nov 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Quick – what is the first classical music masterpiece that you can think of where you know the title, can name the composer, and can even sing the piece's main motif or theme? Got it? If you're like most people I've asked, you answer is...
by Bruce Turkel | Mar 1, 2021 | Branding, Building Brand Value, Is That All There Is?, Leadership
Bob Dylan's career has spanned more than 60 years. From 1962's eponymous album, Bob Dylan to 2020's Best of the Bootleg Series, Wikipedia says Dylan has released 39 studio albums, 95 singles, 26 notable extended plays, 52 music videos, 12 live albums, 15 volumes of...
by Bruce Turkel | Jun 30, 2020 | Branding, Leadership, Marketing & Advertising
Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman. Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions...