by Bruce Turkel | Sep 5, 2018 | Uncategorized
Ralph Lauren is a billionaire. That’s billionaire with a B. And billion-dollar Ralph doesn’t justhave one billion dollars. Oh no, no, no. Ralph’s got a bunch of billions laying around. One of the things Ralph did to earn his billions was to put his name or his logo on...
by Bruce Turkel | Aug 29, 2018 | Branding, Bruce Turkel, Building Brand Value
I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and classical...
by Bruce Turkel | Aug 1, 2018 | All About Them
It’s not the most attractive image, I know. But I got up from the table with something stuck in my teeth. I walked through the dining room to the front counter, looking for the little cup filled with toothpicks. I circled the front desk and reception area a few times...
by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
by Bruce Turkel | Jul 11, 2018 | Bruce Turkel, Keynote speaking
I usually write posts about things I see happening and the resulting brand implications. But today’s post is different – it’s all about simple, no-brainer ideas that I didn’t have enough brains to think of myself.Blog Post Dating Blog posts live on the Internet...
