by Bruce Turkel | Aug 7, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Urgent Need for Authentic Branding in a World of Change In today’s fast-paced business world, where change is the only constant, understanding your brand‘s core identity is not just important—it’s essential for survival and success. Having...
by Bruce Turkel | Aug 29, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling Books.Selling books has gone from “If you build it they will come,” to “If you write it, will they come?” It used to be that if you wrote a book people would read it. After all, there weren’t that many books out there to begin with and there...
by Bruce Turkel | Aug 23, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you get a Bestseller? How do you get to Carnegie Hall? Practice, man, practice. How do you get a bestseller? Sell a lot of books. I want to remind you that my newest book — All About Them — is available for preorder. If you order right now you will get great...
by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.”...
by Bruce Turkel | Aug 2, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling YourselfBefore the Internet, selling yourself by saying how great you were was a terrific way to market your business. If you didn’t blow your horn, who would? And unless you had an enormous marketing budget and could afford a robust advertising...
