by Bruce Turkel | Feb 19, 2020 | Branding, Keynote speaking
Thanks to all the recent press about reclining airline seats, I have a question for you: When do airline passengers have a right to recline their seat? A. Whenever they want, it’s their seat. B. Almost never, c’mon, there’s someone sitting behind them. C. It depends...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
by marketing.bruceturkel | Dec 25, 2019 | Branding, Building Brand Value
Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe...
by marketing.bruceturkel | Nov 27, 2019 | Branding, Building Brand Value
Do It Differently My Miami running group meets bright and early at 5:45 AM to get our sweaty miles in. Often when we invite new runners to join us, or when I’m telling people about our regular runs, they want to know why we meet so early. One of the reasons is so...
by marketing.bruceturkel | Sep 11, 2019 | Uncategorized
I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities, and To paraphrase John Lee Hooker’s Boogie Chillen’: “I gotta let that boy boogie-woogie, It’s in him,...
