by Bruce Turkel | Jul 8, 2020 | Advertising, All About Them, Branding, Branding Yourself, Crisis Management
We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of dead mice. The...
by Bruce Turkel | May 22, 2020 | Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management
My father was an innovative and very successful real estate developer. The Miami Herald called my dad “The Father of Florida Condominiums.” That was because he built the first residential condo in the United States – and the first office condo in the world. As a...
by Bruce Turkel | May 20, 2020 | All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management
When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit on an alternative...
by Bruce Turkel | May 14, 2020 | Branding Yourself, Building Brand Value, Crisis Management
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t...
