by Bruce Turkel | Mar 17, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Tesla’s Brand Crisis: When Founders Become Liabilities Tesla’s Brand Crisis — A Tale of Two Companies In 1982, Johnson & Johnson faced a crisis when someone laced Tylenol bottles with cyanide. Instead of deflecting blame, J&J pulled...
by Bruce Turkel | Mar 12, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Why Earned Money Has More Value Than Passive Income. We all know money is fungible. Of course a dollar earned is a dollar spent, whether it comes from a paycheck, a side hustle, or an unexpected windfall. But somehow, not all money feels the same....
by Bruce Turkel | Jan 2, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
How I learned about treating customers with respect. Years and years ago, I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully, this was before the Internet), I’d look for advertising...
by Bruce Turkel | Feb 16, 2021 | Branding, Bruce Turkel, Building Brand Value, Uncategorized
Eight years ago Paul Davison was scooping ice cream at SXSW. Today he is a cofounder in Clubhouse, the hottest social media service around. Admit it, after Facebook, LinkedIn, Twitter, TikTok, and Instagram became ubiquitous you didn’t think there could be any...
by marketing.bruceturkel | Sep 18, 2019 | Building Brand Value
My friend Carlos Oramas, CEO of the Gems Group, took a weekend off to spend time with his 10-year old daughter. Carlos and some friends went on a father-daughter cruise on a Royal Caribbean (RCCL) ship. His plan was to enjoy the amenities and the open sea, and to...
