by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by Bruce Turkel | Jan 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. SportsEdTV is an innovative new platform that helps people improve their sports skills. The company produces videos and blogs featuring advice from world-class coaches and athletes – many of whom are world-champions or have coached...
by Bruce Turkel | Nov 30, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. If you’re like most people I know, this month feels a whole lot different than the last 20 or so months, doesn’t it? Businesses are reopening. People are heading out on vacations. Clients are suddenly interested in talking again....
by Bruce Turkel | Nov 24, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Do you remember the first time you rode a bicycle all by yourself? I remember when I did. I hoped up on the shiny blue two-wheeler I got for my birthday and my dad grabbed the saddle and ran alongside me while I furiously pumped my legs...
by Bruce Turkel | Nov 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Quick – what is the first classical music masterpiece that you can think of where you know the title, can name the composer, and can even sing the piece’s main motif or theme? Got it? If you’re like most people I’ve asked, you answer is...
