by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It's a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it's a funny story.” Wait…? What…? I've never ever...
by Bruce Turkel | Feb 21, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Halftime Show Last week, we talked about the Super Bowl Commercials. This week, let's talk about the Super Bowl halftime show. Before we jump into this discussion, let me establish my credentials on the subject. I am a Band...
by Bruce Turkel | Feb 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Commercials Maybe I'm getting old and cranky (it's okay; you won't be the first to say it), but I thought this year's Super Bowl commercials were pretty terrible. Of the 57 commercials aired, there wasn't one that made me think...
by Bruce Turkel | May 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What do Kiss and Bobby Ingram have in common? During her introduction to the 2023 UBA conference I spoke at in Brussels last month, our emcee told us that Kiss had played on the same stage in the arena. So when it was my turn to speak, I...
by Bruce Turkel | Dec 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Putting the UNITY in COMMUNITY. When I sold my advertising agency almost six years ago, I went on a search for the answer to a simple, but not simplistic, question: “What's next?” How did I do it? Well, you know the old saying, “If the only...