by Bruce Turkel | Sep 1, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Good Good, Callaway, and How Much Brand Value You Can Destroy in 60 Seconds What one disastrous golf ad teaches every organization about approval, judgment, and protecting brand value. Click HERE to watch: Good Good, Callaway, and How Much Brand Value You Can Destroy...
by Bruce Turkel | Aug 25, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
What Are You Actually Selling? Your Customers May Be Buying Something Very Different Click HERE to watch: What Are You Actually Selling? What Are Your Customers Buying? Your Customers May Be Buying Something Very Different Most companies can tell you exactly what they...
by Bruce Turkel | Aug 18, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The 70-Year-Old Marketing Lesson Behind AI Artificial intelligence may be revolutionary, but its success comes from a design principle created more than seventy years ago by industrial designer Raymond Loewy. Here’s an AI marketing lesson. Click HERE to watch:...
by Bruce Turkel | Aug 10, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Lettuce Crisis: When You’re Explaining, You’re Losing What the Cyclospora outbreak, falling restaurant sales, and the Tylenol crisis teach us about customer behavior, crisis communication, and customer trust. Click HERE to watch: The Lettuce Crisis: When You’re...
by Bruce Turkel | Aug 4, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
If Three People Tell You You’re Drunk, Go Lie Down What Naive Realism and Perception Can Teach Us About Leadership, Sales, Customer Service, and Marketing Click HERE to watch: If Three People Tell You You’re Drunk, Go Lie Down What Naive Realism and Perception Can...
