by Bruce Turkel | May 26, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
This Ad Sucks: Why Criticizing Customers Never Works Why proving you’re right can destroy trust, reduce value, and cost you business. Click HERE to watch: You can be right and still lose. In fact, in business, knowing you’re right is often one of the easiest ways to...
by Bruce Turkel | May 19, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger Bannister Teach Us About Branding, Value, and Why Some Stories Survive While Others Disappear Click HERE to watch: The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger...
by Bruce Turkel | May 11, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
When a Brand Forgets Its Promise Publix, customer trust, and the danger of drifting away from your promise Click HERE to watch: When a Brand Forgets Its Promise Publix and the danger of drifting away from your promise Brand Trust and Customer Loyalty in Modern...
by Bruce Turkel | Aug 23, 2022 | Bruce Turkel, Keynote speaking
Click HERE to watch video. Customer Satisfaction Versus Customer Loyalty. Have you ever stopped and thought about the value of customer satisfaction versus customer loyalty? First, an admission… Just because I work hard to create something and just because I’m happy...
by Bruce Turkel | Mar 17, 2021 | All About Them, Building Brand Value, Is That All There Is?, Uncategorized
If you’d prefer to watch the video, please click HERE. Do you know what the Spring Equinox is? Don’t feel bad if you don’t, I didn’t either. The word equinox comes from the Latin words aequi, meaning “equal” and nox, meaning “night” and is defined as...
