by Bruce Turkel | Dec 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do what I say, not what I do When my sister and I were little, maybe eight and ten years old, we were sitting in the kid's service in Temple. That day, the Rabbi's sermon was about where kids could find God. The rabbi explained that some...
by Bruce Turkel | Nov 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Value of Diplomacy I was traveling from one speaking gig in Michigan to another at a rustic resort in upstate Wisconsin. The quick flight between the speech venues was from one tiny regional airport to another. We passengers were...
by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents' restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by handing...
by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I'm a two-million+ miler with Platinum for Life status. You might think I'm showing off, but you won't be that impressed when you see...
by Bruce Turkel | Oct 2, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What's the best way to get hired? Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked...