by Bruce Turkel | Apr 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Sales Made Easy 2 Over the next few weeks, we'll discuss the four-word rules for sales success. My goal is simple: I want to provide you with easy-to-implement tools, tactics, and techniques to improve your business. Each rule is only...
by Bruce Turkel | Apr 6, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you'd rather watch the video. What do these three apocryphal vignettes have in common? 1) “I can't possibly find time to meet with you,” Katherine Hepburn says to the young reporter. “I have the lead...
by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking's Murrays released a new cracker product designed specifically to compete with Nabisco's Ritz Cracker. Murray's product looked the same, tasted the same, and was delivered in a red and yellow package that looked like the Ritz...
by Bruce Turkel | Jul 4, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Make Business Simple – Four-Word Rules for Success Over the next few weeks we're going to be talking about the four-word rules for business success. My goal is simple: I want to give you easy to implement tools, tactics, and techniques that will make your business...
by Bruce Turkel | Aug 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week, Melissa Francis at FOX Business did a story on BuzzFeed's review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you'd be handed across the counter. Even...