by Bruce Turkel | Jan 29, 2013 | Branding, Keynote speaking
Sometimes you get exposed to a new viewpoint from a unique venue that you weren’t expecting. To that point, I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about the subject of our conference. I’ve already prepared my...
by Bruce Turkel | Aug 27, 2012 | Branding
There are some random thoughts and memories playing pachinko inside my head while I’m writing this post. Are they disconnected electrical pulses or an unfolding route to somewhere specific? Let me try to connect the dots for you. Miami Beach Senior High School, 1974,...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...
by Bruce Turkel | Mar 6, 2012 | Uncategorized
We’re sitting in the large conference room of a Fortune 500 company in a small town somewhere in the Northeast. The company has filled the room with their best thinkers — the president of industrial products, their CIO and CMO and the VPs of marketing, product...
by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
