by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the creative...
by Bruce Turkel | Mar 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walk into Junior’s in Jupiter, Florida and you might be surprised at what you find. The walls are painted with graffiti. The furniture is constructed from industrial diamond plate steel, and red and black leather. And the proprietor is wearing a Harley-Davidson...
by Bruce Turkel | Jan 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Power of Patterns My friend and the lead guitar player for The Southbound Suspects, Phil Allen, put himself through law school at the University of Florida by singing and playing his guitar in bars around Gainesville. Years later Phil still wows audiences by...
by Bruce Turkel | Sep 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn’t apply anymore. But the history of fads has shown us that...
by Bruce Turkel | Jul 9, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
With summer finally showing its sweaty face, those of us who live in Florida are starting to hear about hurricanes again. Just this morning I heard about one of the first named storms of the year — Chantal — which is swirling its way out of Barbados and up towards the...
