by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It's a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it's a funny story.” Wait…? What…? I've never ever...
by Bruce Turkel | Dec 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Scratches, scrapes, scars, and scuffs Regular readers of this blog know I'm an unabashed car fanatic. A good buddy of mine (whose passions run to full-bodied cabernets) once told me, “I've never met a wine I didn't love for some...
by Bruce Turkel | Nov 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do You Want What You Say You Want? A friend of mine (let's call her Lauren) runs a successful design firm in a large West Coast city. Lauren's wife, a renowned physician, is a few years older and retired last year after enjoying the...
by Bruce Turkel | Nov 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Writers Block. Have you ever suffered from writers block? It's that awful feeling you get when you can't seem to put two words together in a coherent sentence, even though you have a deadline to meet or something that needs to be written....
by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I'm a two-million+ miler with Platinum for Life status. You might think I'm showing off, but you won't be that impressed when you see...