by marketing.bruceturkel | Sep 11, 2019 | Uncategorized
I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities, and To paraphrase John Lee Hooker's Boogie Chillen': “I gotta let that boy boogie-woogie, It's in him,...
by marketing.bruceturkel | Jun 19, 2019 | Building Brand Value
A few years ago, I visited Graceland, Elvis Presley's home in Memphis. After oohing and ahhing in the Jungle Room and checking out Elvis' cars and airplanes, we walked through the museum. Behind the glass was a huge collection of Elvis memorabilia; Guitars,...
by marketing.bruceturkel | May 29, 2019 | Branding, Bruce Turkel
After finally figuring out he was hopelessly mired in the sticky tar pit, the struggling diplodocus called out to his friend, the triceratops, happily munching reeds at the edge of the glossy black surface: “Hey buddy,” the hapless diplodocus bellowed, “wade on in...
by marketing.bruceturkel | Feb 6, 2019 | Building Brand Value
Let's try an experiment. Let's dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don't be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking about wash over...
by marketing.bruceturkel | Jan 30, 2019 | Branding, Building Brand Value
I was reading The Piano Shop on The Left Bank when I came across the following phrase, attributed to piano virtuoso György Sebök: “There is no such thing as a music note by note just as there is no such thing as a book word by word. We have to accept that things are...
