by marketing.bruceturkel | Jun 26, 2019 | Branding, Building Brand Value
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the fish is not necessarily caught in Chilean waters and isn’t technically even a bass, Chilean...
by marketing.bruceturkel | Jun 19, 2019 | Building Brand Value
A few years ago, I visited Graceland, Elvis Presley’s home in Memphis. After oohing and ahhing in the Jungle Room and checking out Elvis’ cars and airplanes, we walked through the museum. Behind the glass was a huge collection of Elvis memorabilia; Guitars,...
by marketing.bruceturkel | Mar 13, 2019 | Building Brand Value
Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours sitting in a city...
by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
by Bruce Turkel | Jan 9, 2019 | Branding, Bruce Turkel, Building Brand Value
I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How many of us,” his...
