by Bruce Turkel | Jan 12, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership
You probably know Matt Groening as the wildly successful creator of The Simpsons. The show is the longest-running primetime series in US and has won 32 Emmy Awards, ten in the category of Outstanding Animated Program alone. What’s more, its record 636 episodes...
by Bruce Turkel | Oct 20, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership, Uncategorized
Once upon a time there was a person named ______________. Let’s call them “Hero.” Hero made a good living as a ______________. And things were going really ______________. Then, all of a sudden and without warning, ______________ happened. And Hero discovered that...
by Bruce Turkel | Sep 1, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was...
by Bruce Turkel | Aug 10, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Marketing & Advertising
I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My...
by Bruce Turkel | Jun 23, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Don’t Race What You Can’t Replace. When I was in my early 30s, I was finally able to buy my first Porsche Carrera. Before you think I’m showing off, it was a used 911 and the culmination of a lifelong obsession I inherited from my father. And before you think it was a...
