by Bruce Turkel | Jan 2, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Retail purchases used to be made in bricks and mortar stores. Today, more and more sales are made online. Politicians and celebrities used to communicate with voters through press secretaries, publicists, and multi-level public relations. Today, more and more of them...
by Bruce Turkel | Oct 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Rarified Results of Moving from an Organization to a Destination. A few years before my agency started marketing Miami, Time Magazine featured the city under the headline “Paradise Lost.” In September 2017 Miami International Airport reported record monthly...
by Bruce Turkel | Sep 20, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Wrong Way to use Social Media in a Crisis From The New York Times, 09/13/17: “HOLLYWOOD, Fla. — The first patient was rushed into the emergency room of Memorial Regional Hospital around 3 a.m. on Wednesday, escaping a nursing home that had lost air-conditioning in...
by Bruce Turkel | Mar 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Job Opportunities for Millennials and More Are you looking for job opportunities? You probably don’t need me to tell you that for certain groups these are unprecedented economic times. Our children are the first generation in living memory predicted not to do better...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
