by marketing.bruceturkel | Sep 11, 2019 | Uncategorized
I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities, and To paraphrase John Lee Hooker’s Boogie Chillen’: “I gotta let that boy boogie-woogie, It’s in him,...
by marketing.bruceturkel | Feb 27, 2019 | Building Brand Value
Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping,...
by Bruce Turkel | Dec 19, 2018 | All About Them, Branding, Bruce Turkel
An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy...
by Bruce Turkel | Dec 5, 2018 | Branding, Bruce Turkel
Seven brutal hours into the negotiation, the people facing each other in the law firm conference room are only $100,000 apart. The plaintiff’s attorneys had demanded three-quarters of a million dollars. The defense attorneys had insisted the case wasn’t worth a penny...
by Bruce Turkel | Mar 6, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Algorithms vs. Elbow Grease.If you pay attention to the news these days, you’ll start seeing more and more things happening which can be defined as the battle between algorithms and elbow grease. In many ways, I believe this conflict is becoming the defining...
