by Bruce Turkel | Dec 17, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — We See Things Differently: A Coconut Grove Christmas Story of Music, Perspective, and Community. The Small Business Challenge in Coconut Grove It was almost the Christmas shopping season, and my friends on the Coconut Grove Business Council were...
by Bruce Turkel | Dec 10, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Work-Life Balance is Hogwash: Why Priorities Matter More Than Balance. The Perception of Work-Life Balance: A Personal Story When my son was little, my wife got a call from his teacher. The teacher felt very concerned and wanted to schedule a...
by Bruce Turkel | Dec 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Jaguar’s Bold Rebrand: Navigating Controversy and Reinvention Jaguar released a new advertising campaign and logo last week, sparking the Jaguar rebrand controversy. The Jaguar rebrand controversy has generated significant buzz,...
by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
by Bruce Turkel | Nov 14, 2018 | Branding, Bruce Turkel, Building Brand Value
“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon...
