by Bruce Turkel | Jul 9, 2012 | Uncategorized
A startling shift is changing the demographics of the world’s most important market. 2012 is the first year in history that non-Hispanic white births in the United States will no longer be the majority. According to The New York Times, “in the latest sign of the...
by Bruce Turkel | Feb 15, 2012 | Uncategorized
Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...
by Bruce Turkel | Aug 30, 2011 | Uncategorized
Has anyone else noticed the recent rash of Millennials hurting themselves or dying preventable deaths falling off of waterfalls, mountains, and bridges? A 26-year old from San Ramon “…hiked with three other people to the peak of Half Dome. She fell 600 feet to her...
by Bruce Turkel | Aug 8, 2011 | Uncategorized
In the last few weeks I’ve had a particularly busy travel schedule. I’ve spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I’ll be visiting Texas, New Jersey, Colorado and Mallorca and even more places...
by Bruce Turkel | Jul 26, 2011 | Uncategorized
For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...
