by Bruce Turkel | Apr 14, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we...
by Bruce Turkel | Jul 4, 2017 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Make Business Simple – Four-Word Rules for Success Over the next few weeks we’re going to be talking about the four-word rules for business success. My goal is simple: I want to give you easy to implement tools, tactics, and techniques that will make your business...
by Bruce Turkel | Nov 22, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Function is Cost Of EntryThe simple truth is in today’s world of computerized production and globalized distribution products work better than we expect them to. If you do a little digging, you’ll discover that many of the components that make up the different...
by Bruce Turkel | Jan 20, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
The Folly of Function:We were about eighteen minutes into our morning run when Jen’s running watch and my running watch both started beeping. “That’s two miles.” I said between gasps for air. “Reassuring that the two GPS watches measured our distance exactly the...
