Marketing | Bruce Turkel

Marketing

Make Business Simple – Four-word Rules for Success – #2.

Make Business Simple – Four-word Rules for Success – #2.

Make Business Simple – Four-Word Rules for Success Over the next few weeks we’re going to be talking about the four-word rules for business success.  My goal is simple: I want to give you easy to implement tools, tactics, and techniques that will make your business better. Each rule is only four words long because ...

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The Folly of Function.

The Folly of Function.

The Folly of Function: We were about eighteen minutes into our morning run when Jen’s running watch and my running watch both started beeping. “That’s two miles.” I said between gasps for air. “Reassuring that the two GPS watches measured our distance exactly the same.” “Yeah,” Jen answered, not nearly as out of breath as I was. ...

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Adding MOP To Your Marketing.

Adding MOP To Your Marketing.

Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as TripAdvisor and Yelp are key to either their company’s success or failure. But according to a fascinating new ...

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