by Bruce Turkel | Feb 21, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Foreplay starts in the morning. I have a buddy who told me about a disagreement he had with his girlfriend. The two of them weren’t getting along and hadn’t been nice to each other throughout the day. But after dinner was done and the dishes were put away, he started...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed companies, and the like...
by Bruce Turkel | Nov 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Function is Cost Of EntryThe simple truth is in today’s world of computerized production and globalized distribution products work better than we expect them to. If you do a little digging, you’ll discover that many of the components that make up the different...
by Bruce Turkel | Oct 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Branding the President of The United StatesCan you take off your partisan hat long enough to discover something so vital it will substantially improve your performance and your business? If you’re nodding yes please read on. Every four years Americans (and those who...
