by Bruce Turkel | Jun 1, 2020 | All About Them, Branding
The Responsibility of Privilege. When I go for a jog early in the morning and a police car slows down behind me, I assume they are either being courteous or looking out for my safety. That’s white privilege. When I check into a hotel in a strange city, I never worry...
by Bruce Turkel | May 22, 2020 | Bruce Turkel, Building Brand Value
My father was an innovative and very successful real estate developer. The Miami Herald called my dad “The Father of Florida Condominiums.” That was because he built the first residential condo in the United States – and the first office condo in the world. As a...
by Bruce Turkel | Apr 15, 2020 | Uncategorized
Don’t Watch That, Watch This. Marketing in the Days of Coronavirus. We think the movie Babe did it. Because when our daughter Ali was only eight-years old she announced that she wouldn’t eat anything if it meant killing animals. And at sixteen she became a committed...
by Bruce Turkel | Mar 27, 2020 | Branding
Business as Usual Will Now be Business as Unusual. How many times do you hear pundits and personalities talking about “when things get back to normal?” Seems like it’s the next thing people say after they list the crazy changes they’ve experienced during the...
by Bruce Turkel | Mar 9, 2020 | Branding, Keynote speaking
The Coffee Shop: I stopped on the way to the airport and saw a friend of mine in a local coffee shop. I was heading over to say hello when he erupted in a huge wet sneeze. I walked away and didn’t shake his hand when I saw him over by the cash register when I was...
